You already care. Kept makes sure it shows.
Kept is an AI gifting assistant: tell it who matters to you, and it remembers their birthdays and tastes, texts you a specific gift idea before every occasion, and ships it the moment you say yes.
Life gets busy, and thoughtfulness is usually the first thing it crowds out — not because you care less, but because remembering everyone, every time, takes more than any one person can hold onto. Kept remembers the people in your life, so what you already feel actually reaches them.
No browsing. No forgetting. Just showing up when it matters.
See the full walkthrough →Caring was never the hard part.
You already think about the people in your life — what they'd love, what they mentioned once and you never forgot. The hard part is turning that into something that actually shows up, on time, for everyone who matters — while everything else is asking for your attention too.
You remember it — until three other things happen first.
You mean to follow through — until the week gets away from you.
You'd never forget on purpose. But caring alone was never going to be a system.
Every tool you already have solves a different problem.
None of them were built to know the person — only the date, the product, or the prompt.
A relationship assistant, not a shopping list.
Kept gets to know the people you tell it about — genuinely, specifically — and carries that understanding forward, so thoughtfulness doesn't reset to zero every time an occasion comes around.
Understands people
Not just names and dates — tastes, relationships, the small things you'd only know from paying attention.
Remembers every occasion
Birthdays, anniversaries, the ones you add yourself — all kept, without you holding them in your head.
Learns as you go
Every note, every reaction, makes the next suggestion more specifically theirs — not more generic.
Keeps you in control
Kept prepares. You decide — every time, or only when you choose to let it run on its own.
Set it up once. It runs itself after that.
Five steps take you from a name to a gift someone will remember getting.
Add the people who matter
Tell Kept who they are — a few real details, once.
Kept learns what matters to them
Tastes, context, the things you've mentioned in passing.
Kept prepares a suggestion
Specific and reasoned, tied to a real occasion — never generic.
You review, approve, or automate
A text arrives first. Reply YES, or hand off the ones you trust.
It arrives at the right moment
Wrapped and shipped, booked, or set up — exactly when it should be.
Here's what that actually looks like
Not a product list — a real reasoning chain, the same shape every Kept suggestion takes.
Friend moving into a new apartment
Handmade ceramic serving bowl
- Personal: Matches a known interest in cooking and having people over.
- Practical: Useful the first week they're hosting guests in the new place.
- Relationship: Marks a new chapter without feeling like a generic housewarming basket.
Partner who already owns everything they want
A planned evening out built around a place they've mentioned wanting to try
- Personal: Built from something they've actually said out loud, not a guess.
- Practical: No physical object to find room for — solves the 'they have everything' problem directly.
- Relationship: Time together is the highest-signal gift for a partner who's hard to shop for.
Kept prepares. You decide.
The most personal parts of your life shouldn't run on autopilot until you say they can.
Review before anything happens
Every suggestion arrives for your yes first — nothing ships without it, by default.
Budgets you set
Per person, per relationship. Kept won't suggest — or spend — outside them.
Automation is optional, and reversible
Turn it on only for the people you trust it with, and turn it back off anytime.
$14.99/month, one membership, everyone covered. See full pricing →
See yourself in this?
You already know how this feels when it's missing.
Add the first person in about two minutes — Kept takes it from there.